Marine and yacht branding that matches the price of the boat.
We brand boat builders, importers, brokers and marine services: identity, websites, boat show material, print, campaigns and search.
A buyer spending seven figures judges the brand before the hull. We have done this for motor yachts, power catamarans and superyacht support.
Marine brands we have built.
Whitehaven Motor Yachts
Aquila Australia & New Zealand
Aryve
Liberato Defence Lawyers
Her Supercar Life
Centra
Balmoral Polo
Vista Everton Park
Four stages. You see real options at every one.
- 01
Position
What you stand for, who it is for, and the name and line that say it. Every later decision is measured against this.
- 02
Identity
Logo, type, colour, imagery and tone, shown as real things (your website, your signage, an ad) so you choose between options you can see.
- 03
System
Guidelines and templates your team can use without us in the room, so the brand still looks like itself in year three.
- 04
Launch
Website, launch material and campaigns that carry the brand into market, measured on enquiries rather than impressions.
What people ask before they brief us.
Do you work with dealers as well as builders? +
Yes. Builders, importers, dealers, brokers and service businesses. Each needs a different brand job and we treat them that way.
Can you produce boat show material? +
Yes. Stands, brochures, signage and the campaign that brings buyers to the stand.
What does it cost? +
It depends on the job. Send a few lines about the business and we reply in writing within two business days with a fixed quote, timing and what is included.
Who will work on our brand? +
Nicholas Reid, our creative director, leads every project himself. Twenty years across Leo Burnett, Singleton Ogilvy & Mather, Clemenger BBDO and Grey.
One creative director, on your brand from the first meeting to the last file.
Nicholas Reid leads every project himself. Twenty years across Leo Burnett, Singleton Ogilvy & Mather, Clemenger BBDO and Grey, now applied to a short list of businesses that want to be the best in their field.
- Cannes International Advertising AwardsGold · Art Direction Campaign
- Summit International Awards New YorkGold · Art Direction & Design
- Summit International Awards New YorkSilver · Digital Concept & Art Direction
- Summit International Awards New YorkBronze · Best Lifestyle Magazine
Tell us about the boats, the buyer and the next show or launch date. A few lines is plenty.
We reply in writing within two business days with a clear view on fit, timing and cost.