Property branding that sells the project before the slab is poured.
We name and brand residential projects, developers and property companies: the project name, the identity, the display suite, the website, the campaign and the search that brings buyers to it.
Off the plan, the brand is the product. Buyers are paying for something they cannot yet stand in, so how it looks and reads decides what they will pay.
Projects and property brands we have built.
Vista Everton Park
Aryve
Centra
Whitehaven Motor Yachts
Liberato Defence Lawyers
Her Supercar Life
Balmoral Polo
Aquila Australia & New Zealand
Four stages. You see real options at every one.
- 01
Position
What you stand for, who it is for, and the name and line that say it. Every later decision is measured against this.
- 02
Identity
Logo, type, colour, imagery and tone, shown as real things (your website, your signage, an ad) so you choose between options you can see.
- 03
System
Guidelines and templates your team can use without us in the room, so the brand still looks like itself in year three.
- 04
Launch
Website, launch material and campaigns that carry the brand into market, measured on enquiries rather than impressions.
What people ask before they brief us.
Do you name residential projects? +
Yes. Naming is often where we start: a name that suits the buyer, clears trade mark checks and has a domain you can actually get.
What do you deliver for a project launch? +
Identity, website, brochure and signage, launch campaign and search, so enquiries arrive from the first week the project is in market.
What does it cost? +
It depends on the job. Send a few lines about the business and we reply in writing within two business days with a fixed quote, timing and what is included.
Who will work on our brand? +
Nicholas Reid, our creative director, leads every project himself. Twenty years across Leo Burnett, Singleton Ogilvy & Mather, Clemenger BBDO and Grey.
One creative director, on your brand from the first meeting to the last file.
Nicholas Reid leads every project himself. Twenty years across Leo Burnett, Singleton Ogilvy & Mather, Clemenger BBDO and Grey, now applied to a short list of businesses that want to be the best in their field.
- Cannes International Advertising AwardsGold · Art Direction Campaign
- Summit International Awards New YorkGold · Art Direction & Design
- Summit International Awards New YorkSilver · Digital Concept & Art Direction
- Summit International Awards New YorkBronze · Best Lifestyle Magazine
Tell us about the project or the business, the buyer you are after, and when it needs to be in market. A few lines is plenty.
We reply in writing within two business days with a clear view on fit, timing and cost.